Brochures

For every chapter (Frankfurt through Zürich) each student prepares a “travel brochure” for the city. Below are a description, guidelines, and hints.

Description

A travel brochure is a mixture of general and specific, of text and image, of information and enthusiasm that both educates and entices the reader. The brochures we make in this course (GN 202) serve as [1] writing practice, [2] a creative outlet, [3] a summary of what we’ve learned in a given chapter, and [4], as part of “portfolios” of work that students put together, a benchmark for and reminder of what has been learned.

Brochures can be hand-drawn or printed on the computer; students can make them black and white or color; and students may wish to develop a “house style” they repeat throughout the term or make each brochure unique.

Guidelines

1. Each brochure is due Thursday or Friday the week a chapter is finished (and a test/quiz taken), roughly every two weeks beginning February 9th/10th. Students in the Thursday class may choose to drop the brochure off in my departmental mailbox on Friday rather than Thursday in class.

2. Each brochure should be made on a single 8.5″x11″ (letter-sized) paper; slight divergence from this allowed. Each brochure has six (6) “faces”.

taken from http://www.proxprint.com/images/sales/folding.gif

Folding a Brochure

Follow the “Tri Fold” model above if you are using an 8.5″x11″ piece of paper. (A Z-Fold or similar can be substituted) This gives you three “outside” faces and three “inside” faces. One outside face should be the “cover,” the middle one is the “back,” where you will put ‘credits’ (such as you name) as well as any remaining relevant information. The three inside faces should all be used for “content” about the city (e.g. history, sights worth seeing, interesting people of note, etc.), and the remaining outside face can be used for a map, for travel directions, a list of highlights, etc.

3. If you do your brochure by hand, write/print neatly. You are not being graded on your skill with desktop publishing programs or your ability to draw illustrations, but sloppiness is unacceptable.

4. Write in German; do not translate from English. Instead of writing out all your German as finished prose, take notes and highlight relevant words or expressions. Then make sure to add appropriate verbs, etc., and then construct sentences.

5. Take your “content” from earlier activities in the chapter, in pariticular [a] the historical overview of the city and timeline, [b] the biographical overview of someone famous associated with the city, and [c] the “internet activities” for a given city.

6. Practice chapter vocab; do not introduce great quantities of new vocabulary items you need to look up.

7. Be creative!

Hints

1. Develop a “theme” or “point of view” … do you want to do a straight, factual overview with relevant tourist information, or do you want something quirky or perhaps targeted toward a particular demographic.

2. On the same note: for whom are you writing this? On the one hand you are writing it for me so that you can get a grade. Furthermore you are writing it for yourself (to practice writing German, to practice vocabulary, to review what you’ve learned about a given city, etc.). But who would be interested in a travel brochure? A tourist, a business traveler, a school group?

3. A basic (and entirely valid) way to do this is to: [a] use “outer outside” face to say something like “Kommen Sie nach [Dresden, Frankfurt, Wien …]!” or “Besuchen Sie [Salzburg, Köln …]!” or something similar (think of some synonyms, look online for actual tourist brochures …); [b] use the three inner faces to provide (i) a historical overview of the city, (ii) a focus on what one can see and do now (2012), and (iii) a focus on one particular event, person, or sight that is noteworthy (e.g. for Berlin, perhaps the ‘Love Parade,’ for München ‘Oktoberfest’, for Köln ‘Fasching’ …); [c] use the “inner outside” face for tourist information, like noteworthy restaurants or hotels, a walking map, or directions to get to town; and [d] the middle outside face for “credits” and any other information you need to provide (perhaps a map of the city as it relates to other towns around it …).

4. Proofread your work and do not wait to the last minute/second (with the requisite exclamations of “my printer didn’t work” or “it wouldn’t fold properly,” etc.).

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